The impact of your Call To Action (CTA) in your email marketing efforts is so vital in today's marketing world. Email marketing serves as just one tool out of the arsenal that we have to maximize the opportunity to further gain the attention of our customer but also convince them the time is now!

The crowded market place everyday forces us as consumers to make quicker decisions on what we want to learn more about or instantly disregard. Competing to gain our customers attention is so critical yet a very difficult job to accomplish. All industries use common terminology yet their Call To Action has drastic differences to the value of that company.

Call To Action Has To Be Clear & Concise

Recently I signed up for a newsletter for an online eCommerce luggage company. My eyes instantly start looking at the element structure on what is important for myself when I open the majority of marketing emails. This one just stuck out to me and I felt I would do a quick post about it. [Read more…]