Are you trying to find a way to market online? Are you a traditional local business needing to expand online? We all have heard no matter how new you are to any type of marketing concepts this word called “niche”. Sometimes just reading it makes me want to itch in confusion because it gets used quite frequently. This article is short and is intended to initiate some ideas you may have.

What is a niche?

The very definition of niche is that it is relevant to a specific area of interest. An exact definition out of the ol’ dictionary states: “A special area of demand for a product or service”. “Weddings” could be considered a niche, but it’s not a very specific one. “Wedding Cakes” is more of a niche. You probably get the idea that the more detailed you are, people will gain the impression that you will be able to answer their questions. You will gain the trust if your information provides value. It is important to balance the broad range of knowledge you’ve developed to create a great user experience while you develop your niche/information online.

On whatever topic your niche is in, sometimes being too specific might pigeonhole yourself but at the same time it could answer people’s question like I stated earlier. With the evolution of the internet, many people are searching online for answers. They may need your product/service but if you don’t position yourself online, then you are losing opportunities. It’s best just to get started and dive in. Otherwise, time will go by and nothing has taken place. [Read more…]