Changing the world one pixel at a time
There is a good chance if you land on my post that you have been trying to setup your Google Apps for Work account with your primary domain but ran into the “red letter notification of death”. That notification warning says, “That address is currently used by a personal Google Account. Use a different address for your organizational account.”. [Read more…]
Setting up Gmail to check and/or backup email using POP3 when moving to new hosting is a viable option that most sometimes overlook. If you are currently using Google Apps, Outlook365, or another email hosting company, this may not apply to you but wouldn’t you agree backing up your email is important just in case something happens? Using Gmail’s options under Settings > Accounts and Import > “Check mail from other accounts (using POP3)” will give you a way to do this. This article will address a simple way of getting that setup and how to do that.
TIP: The best method if you have a current cPanel account is to go to your Dashboard > Backups > and then backup your entire cPanel account. Most new hosting companies can take your “cPanel profile” backup and import it which could save you a lot of setup time besides moving/pointing domains. [Read more…]
Telling your story to motivate an audience or customer to buy your product can be a unique challenge at times. You look at big brands that have flourished to become mega successes and wonder how did they blossom into what they are today? Of course it looks so easy now that they've been successful and have all that money in the bank for whatever endeavor they want to pursue to magnify and continue to resonate their brand in the minds of consumers worldwide.
Your story can have the same impact.
You look at Apple and the foundation that was set to bring personal computers to the masses that were sleek, less parts, and more efficient than then present day models. Then you have Mircosoft whom saw the opportunity to provide an operating system bundled with other computers. Each of these companies leaders had a compelling reason that motivated them to take bold chances such as Job's securing a 250K credit line or Gates promising to deliver a concept before they had even started it.
This same attitude of persevering can be relayed to all levels of employees. Each employee is the face of your company and has the ability to move business or utterly damage the story of your product. Are you effectively communicating this with the people involved with your company? Have you created your “story” to communicate this to your customer?
Over time your story will evolve but at the heart… it never really does change. [Read more…]
The impact of your Call To Action (CTA) in your email marketing efforts is so vital in today's marketing world. Email marketing serves as just one tool out of the arsenal that we have to maximize the opportunity to further gain the attention of our customer but also convince them the time is now!
The crowded market place everyday forces us as consumers to make quicker decisions on what we want to learn more about or instantly disregard. Competing to gain our customers attention is so critical yet a very difficult job to accomplish. All industries use common terminology yet their Call To Action has drastic differences to the value of that company.
Recently I signed up for a newsletter for an online eCommerce luggage company. My eyes instantly start looking at the element structure on what is important for myself when I open the majority of marketing emails. This one just stuck out to me and I felt I would do a quick post about it. [Read more…]
[Video] One of the most visited articles I've written on my site has been “How to upgrade from PHP4.0 to PHP5.0 in WordPress using 1and1.com hosting“. I wanted to give you a quick update since things seem to change quite a bit over time online. Keeping your PHP version up to date is critical to many popular web applications we run such as WordPress and WordPress Plugins.
1and1 has continued to update their user interface/control panel. So below is a quick way to manually update your php version for all your websites especially for WordPress. Sometimes you just need a quick visual to give you confidence in getting it accomplished.
I have been using PHP version 5.2 (I know… please forgive me) on this server for a few years or more. I decided I better get that updated to version 5.5 which is the recommended PHP version out at this time. Shoot, you can even go to PHP 5.6 but keep in mind that most WordPress plugins and other softwares you may be using… could be behind a bit. It is always a good reminder to make sure you check your software on what the current recommended PHP version is before any changes.
Some hosting companies automatically update this and others give you a bit more power. [Read more…]
SeedProd Coming Soon Plugin
Have you found yourself in a situation where you're building a WordPress website on a live domain yet you don't want the whole world to see your “progression”? Maybe you have some extended maintenance to do? I'd tend to think most people have encountered a project that is going to take more than a few minutes but you just don't want to risk the world wide web seeing the disarray in the meantime. Look no further for the ultimate coming soon and maintenance plugin, SeedProd.
SeedProd offers the best coming soon plugin for WordPress on the market today. Yes, I'm bias because I've used this plugin multiple times over the past couple of years. There is no doubt that you want the Pro version if you are serious about your branding and WordPress development. It is my go to for new websites I start. It is one of my best investments I've ever made for website development work. Multi-dimensional is the best description because of how it is packed with feature rich options that can be used with any level of knowledge from a true “beginner” to an “expert”. I love this PLUGIN! [Read more…]
Raise your hand if you've ever had information overload looking at your Google Analytics? For all marketers the toughest part about having so much data at your fingertips is how do you process it and put it in an easy to understand format for those whom you may have to share this with. For others, how do you find a way to streamline your time and efforts to make decisions based upon your analytics if your not sharing it with anyone else? Business never sleeps but unfortunately your human.
Organizations of every size struggle with getting true insight and actionable information from their website data. Quill Engage provides instant analysis in the form of easy-to-read, written reports that empower people to do their jobs better. ~ Stuart Frankel – CEO
Quill Engage by Narrative Science from Narrative Science on Vimeo.
Quill Engage is an easy way to extract valuable insights from your Google Analytics data, powered by Narrative Science's patented artificial intelligence engine, Quill.