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The Impact of Your Call To Action In Email Marketing

September 1, 2015 By Michael G. Stults Leave a Comment

The impact of your Call To Action (CTA) in your email marketing efforts is so vital in today's marketing world. Email marketing serves as just one tool out of the arsenal that we have to maximize the opportunity to further gain the attention of our customer but also convince them the time is now!

Call to ActionThe crowded market place everyday forces us as consumers to make quicker decisions on what we want to learn more about or instantly disregard. Competing to gain our customers attention is so critical yet a very difficult job to accomplish. All industries use common terminology yet their Call To Action has drastic differences to the value of that company.

Call To Action Has To Be Clear & Concise

Recently I signed up for a newsletter for an online eCommerce luggage company. My eyes instantly start looking at the element structure on what is important for myself when I open the majority of marketing emails. This one just stuck out to me and I felt I would do a quick post about it. [Read more…]

Michael G. Stults
Michael G. Stults

Dynamic, high-energy executive with history of performance-oriented leadership to e-commerce sales and marketing within the online marketing and advertising industry. MichaelStults.com is where I share my thoughts on different marketing methods, wordpress, leadership, and various topics that I feel inspired to write about. Please take time to learn more about Rare Disease at www.BriParDun.com

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Filed Under: Blog Tagged With: After the click, backpacks, bags, best practices, Call to Action, ec-bc, Email Marketing, Email Newsletter Example, luggage, Marketing Ideas for ecommerce luggage store, Simon Sinek, travel

About Michael Stults

Michael G. Stults

Hi, my name is Michael Stults. I appreciate you stopping by my site. I work in the online marketing industry and when time permits coupled with my two oldest sons' having (now had) a rare neurological disease called Niemann-Pick Type C, I like to write about topics that interest me. I hope at the same time that I can provide something valuable to you in return. ...Read more

Please connect with me if you would like to talk about internet marketing of any kind, non profit work, technology or business development.

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