Raise your hand if you've ever had information overload looking at your Google Analytics? For all marketers the toughest part about having so much data at your fingertips is how do you process it and put it in an easy to understand format for those whom you may have to share this with. For others, how do you find a way to streamline your time and efforts to make decisions based upon your analytics if your not sharing it with anyone else? Business never sleeps but unfortunately your human.
Organizations of every size struggle with getting true insight and actionable information from their website data. Quill Engage provides instant analysis in the form of easy-to-read, written reports that empower people to do their jobs better. ~ Stuart Frankel – CEO
Quill Engage by Narrative Science from Narrative Science on Vimeo.
Meet Quill Engage
Quill Engage is an easy way to extract valuable insights from your Google Analytics data, powered by Narrative Science's patented artificial intelligence engine, Quill.
This is a nice tool I've been using for several months that helps me pull together data in a nice understandable report for many properties. I can choose to have it sent to me weekly or monthly. The bonus part is… they include a downloadable word document which is very helpful. They are incredibly nice people as well! They LOVE FEEDBACK. You can reach them here: [email protected].
Currently Quill Engage only works with Google Analytics but I am sure like most technology companies offering a service, if enough people request something in particular… they'd be willing to see where they need to fill a need. Your site needs to have a minimum of 20 visits during the previous 2 cycles (weekly or monthly) for them to populate your report and determine the metrics to show you your report. Signing up and logging in is very straight forward. Your login will be whatever email/pass you use to log into your Google Analytics account and you will need to grant authorization to access your account.
Benefits of Quill Engage
- Easy to setup
- Easy to login after account set up
- You get 10 profiles for free
- Weekly & Monthly Reports Email to you (multiple emails can be set up to receive)
- Downloadable data & analysis
- Helps you understand your Google Analytics data
- Friendly staff
Quill Engage Dashboard & Reports
As you can see in the screenshot.. it is pretty straight forward. You can easily add or delete email accounts who receive this information. Nice to be able to send one to your clients and one to yourself to keep on top of that information. You can easily view past reports that are archived and view the latest report. Quill makes it incredibly easy to use their system so you can focus on what matters most in your business.
Your dashboard will list all your Google Analytics properties to easily make adjustments.
Your PPC Campaign With Adwords
What I love most about the report I receive for each property is I can quickly see what my change week over week to a monthly view on my Adwords spend (if you've synced your GA to Adwords), where people were engaged most, where I am leaking traffic, and a good mix of additional data that is provided. It's like they essentially summarize your whole Google Analytics for you in this pretty essay! If you run any PPC, you know the value in helping streamline information in real time to make decisions. For larger PPC campaigns you possibly are using other tools that you are looking at this on a daily basis. From a strict SEO perspective as well, Quill Engage allows you another set of eyes to interpret your data in an easy format to read. I could probably write another blog post on this part of it alone!
I just look at it this way… can you beat free in this situation? Most companies when they start to grow change their model from free to paid accounts but I have no earthly idea if that is their long term vision or not.
So don't hesitate… Head on over and sign up to start using this great service today!
Make sure to follow them on Twitter to stay up to date with the latest upgrades to the product!
Dynamic, high-energy executive with history of performance-oriented leadership to e-commerce sales and marketing within the online marketing and advertising industry. MichaelStults.com is where I share my thoughts on different marketing methods, wordpress, leadership, and various topics that I feel inspired to write about. Please take time to learn more about Rare Disease at www.BriParDun.com