Search Engine Optimization (SEO) and search ranking can be a beast to tackle. I typically tell clients that there is no magic pill you can take to just mysteriously show up on the first page of Google.
I hear stories all the time of the local business owner, who are good at their craft receiving a call with someone promising the first page of Google in no time. A few weeks later they wasted a few thousand dollars leaving them in a state of frustration! They are better off reading Search Engine Optimization for Dummies using its SEO checklist to make the changes. This is why WordPress is recommended to give the average Joe the chance to do some of the work themselves. [Read more…]