Recently I've had a few discussions with a couple of my friends about marketing themselves as a brand. They each are in direct sales and the image of their product isn't the company they represent but their face. People do business with other people mostly for one reason…that is they like and trust you.
Could you imagine working for a company for 20 years and all you've done is pour your heart into it all? Everyday, every month, every year to become the best at your job. One day you wake up and there is a company merger only to find they have eliminated your positions. As time goes on the clients you happily involved at your last company would like to contact you but your old mobile phone, email, and etc doesn't work.