If you're crazy and you know it, please clap your hands! (clap, clap). On January 28, 2012 around noonish, I participated in the 2012 Polar Bear Plunge out at Shawnee Mission Park/Lake in Shawnee Mission, Kansas. This was my first time ever doing it. I owe a big thanks to my friend Steve Hugunin who has done this the last 6 years. He is a great guy who loves to help others and especially these special causes such as the Special Olympics. The event raised money for that organization. [Read more…]
Archives for January 2012
Are you trying to find a way to market online? Are you a traditional local business needing to expand online? We all have heard no matter how new you are to any type of marketing concepts this word called “niche”. Sometimes just reading it makes me want to itch in confusion because it gets used quite frequently. This article is short and is intended to initiate some ideas you may have.
What is a niche?
The very definition of niche is that it is relevant to a specific area of interest. An exact definition out of the ol’ dictionary states: “A special area of demand for a product or service”. “Weddings” could be considered a niche, but it’s not a very specific one. “Wedding Cakes” is more of a niche. You probably get the idea that the more detailed you are, people will gain the impression that you will be able to answer their questions. You will gain the trust if your information provides value. It is important to balance the broad range of knowledge you’ve developed to create a great user experience while you develop your niche/information online.
On whatever topic your niche is in, sometimes being too specific might pigeonhole yourself but at the same time it could answer people’s question like I stated earlier. With the evolution of the internet, many people are searching online for answers. They may need your product/service but if you don’t position yourself online, then you are losing opportunities. It’s best just to get started and dive in. Otherwise, time will go by and nothing has taken place. [Read more…]
It came to my attention that in the past when setting up Google Apps via Fatcow Hosting, that Google Apps doesn’t give you much help with what MX records you need to use to make it all work. So I had just a couple of minutes and decided to make this quick post to give you some ideas on how I was able to get it to work for a few of my clients using Fatcow.
Essentially as you may know, that in Google Apps you need to point your MX Records from your hosting company to Google’s. This gets the major part out of the way to get you started on that process. Visit here to learn more about setting up Google Apps.
Follow these steps to access your MX Records to modify: [Read more…]